How To Do SEO Marketing in 2019 – 10 Never-Seen-Before Tips
If you are an internet marketer, you know how important it is, to optimize your site for the search engines. After all, it is the search engines that drive the traffic to your blog. If you are wondering how to do SEO Marketing in 2018, this blog post will help you out.
If you think that this is another one of those repeated SEO tips compilation articles, you are in for a pleasant surprise. Not only are these tips highly effective, but they are compiled keeping in mind the current SEO trends.
Here are 10 highly effective SEO tips that are going to take over in 2018:
How to do SEO marketing in 2018?
1. Optimize Your Site For Google Rankbrain
Before understanding this tip, you need to understand what Rankbrain is. It is a new algorithm update by Google which uses machine intelligence to analyze and display search results.
If you are not optimizing your website for Google Rankbrain in 2018, it will go down in search rankings.
To optimize for Rankbrain, you have to improve the CTR and reduce the bounce rate. Rankbrain is an artificial intelligence-based algorithm which determines the intent of the content and displays the most relevant content according to the query.
Sites which are clicked often and keep the user engaged feature on the top in SERP results. Another way to optimize your content is to stop stuffing keywords.
2. Search Wikipedia for broken links to replace its dead links with your own links
This tip can transform the way you scrap for backlinks. You can get powerful backlinks from Wikipedia using this tip.
Wikipedia editors, when they come across an information which needs a citation or a dead link, they mark that information as “citation needed” & “dead link” respectively instead of deleting it. Now you can create a piece of content around that information and then replace the dead link with your link.
3. Pass link juice from your authority pages to pages that do not rank on the first page
This is such a simple tip but not many people use it to their advantage.
Search for pages on your website which do not rank well. Then, search for pages which rank on the first page of Google. Interlink and pass link juice from these authority pages to the weak pages and see them come up in the rankings.
Do not spam the pages with multiple backlinks and repeat these steps as and when new pages come on the first page of the SERP results.
4. Create new keywords on your own to rank#1 on those keywords
The keywords created by you are obviously going to get your content ranked on the first page.
Create new and unique keywords which have a good probability of getting searched. Do not go for very unique keywords which hold no value.
For example, if you see that the keyword “best earphones” is too competitive, create content around “best earphones below 10$”. Right now you are the only person optimizing for that keyword and when it becomes popular, you will be the one to rank on the top position.
5. Include voice and video search queries in your blog posts
Voice searches and video searches are going to rule in 2018 and optimizing your content for these searches will surely help you get ahead of your competitors. With new devices like Amazon Alexa and Google Home being used for voice searches, voice searches are becoming so popular yet not many websites are optimized for voice searches.
People also prefer videos over articles. So, adding a few videos in your articles will be very beneficial.
6. Use bucket brigades to engage the readers
Bucket brigades are nothing but a copywriting technique which makes the users stay on your page.
Break your content into small portions and insert trigger phrases like “This simple thing is what websites which rank do for backlinks: “or “You need to know this simple tip: “.
End the sentence with a semicolon. This makes the user intrigued to read the next portion of the article.
7. Use structured data and schema markups
Unorganized data is the thing of the past. With rich snippets and schema markups taking most of the space on search results, optimizing your website with the Silo technique and structuring your data is the key to ranking in 2018.
Schema markups also help the search engines to understand what your content is actually about.
Recommended Reading: How to create a Silo website and implement Google Schema Markup to improve your SERPS
8. Turn your mentions into backlinks
This is a very easy and effective tip as the people who have mentioned you already know about you and your work. This makes it very easy to ask for a backlink.
There are many sites through which you can track your mentions. Analyzing the relevant hashtags also works for converting mentions into backlinks.
9. Submit your images on image sharing sites
Name your images correctly and add a title tag and description to submit them to image sharing sites. Sites like Flickr, Instagram, Picasa, Tumblr, Imgur etc can help boost your content through your images easily.
You can also submit your Infographics on sites like Reddit, Visual.ly, submitinfographics.com etc for getting powerful links from these high-authority sites as well.
10. Use Ubersuggest to find new low-competition keywords
This nifty little tool has changed the way people search for keywords. It creates long-tail keywords and displays what people are actually searching around that keyword. This can help you get a clear idea of how to design your content using popular keywords which have some organic search volume.
The unique feature of this tool is that it combines the search suggestions of Google Keyword Planner and Google Suggest to display the best results.
Are you ready to play the SEO game in 2018?
So these are ten useful SEO tips to help you understand how to SEO marketing in 2018. All these tips are easy to understand and do not take much time to implement. Search engines love websites which are optimized properly for their users and these tips aim to do exactly that.
Have you tried any of these tips? How was your experience?
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