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Weekly Digest – Week 5 – 12.02.2018 to 18.02.2018

1. This week’s first place goes to this blog post series about conversion made by Thrive Themes. Shane Melaugh from Thrive themes has done a great job analyzing several real time Opt-in forms and providing advice on how to improve them. Don’t forget to read the sequel too, where readers have submitted their own opt-in forms and have asked for suggestions on improving them

   

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2. • Main structure of the article

   • • In the first blogpost, Shane analyzes four different opt-in forms and identifies the positive and negative aspects of these op-in forms.

     • Then he focuses on the negative aspects and explains why they might be hurting conversions.

     • He provides ideas on optimizing the opt-in forms.

     • Finally, he designs a new opt-in form based on his ideas. The good thing is, you can see that the new opt-in form designed by Shane is much more efficient than the original one.

     • The sequel is pretty much the same with six more examples, but more detailed.

   • Main takeaways

   • For me, there are three take-aways from this article:

     • Your headline is the most important part of the opt-in form. Craft your headline so that it captures the reader’s attention. Don’t rely on your content solely, to sell itself. A good opt-in form should be able to do the greater part of the selling.

     • Focus on the benefits, not on the features. Nobody cares about what your product can do, they are concerned about what it can do for them.

     • Create a compelling Call-to-action. ‘Let me in’ sounds a lot more convincing than ‘Submit’.

     • Make your Lead Magnet stand out. Don’t let it get get lost in your opt-in form design.
       

       Read Thrive Themes’ blog post here

       and

       the sequel here

2. The second place goes to ‘113 Ideas for a blog post’ article by Thirteen thoughts. If you have a blog and if you’re running out of ideas, this article can help you come up with some good ideas.
   

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3. • Main structure of the article

   • • This article lists different ideas to come up with blog post ideas in the Food, Beauty, fashion, lifestyle, personal and blogging niches.
       

       Read ‘113 ideas for a blog post’ by Thirteen thoughts now




3. Last but not the least, the article on 20 Productivity apps to keep you and your boss organised by MakeUseOf. I am sharing the infographic they have shared. However, you can also visit the website. They have direct links to all the tools, so that you don’t have to google to search for them manually.
   

   Read MakeUseOf’s article here

Let us know in the comments below, which of these helped you the most with your efforts.