Micro niche website – The secret passive income machine
Building a micro niche website is one of the hottest trends these days to earn some quick and passive money. Most people do not learn the basics of this business before entering it. Hence, more often than not, they fail at it.
This blog post will share with you some of the basic fundamentals of a micro niche site. You will learn how to build a successful micro niche site and earn a good passive income from it.
What is a micro niche website?
A micro niche site is a website that focuses on a very specific topic instead of general topics. For example, a website that talks about auto-immune disorders is a niche website, but a website that focuses only on one autoimmune disorder like Myasthenia gravis is a micro niche website.
Micro niche websites focus on very specific topics which do not have many websites dedicated to them on the internet. Since it is very specific, the audience interested in that particular subject can also easily find it. It is a quick and simple method to earn a decent side income passively, without having to continuously work on it day in and day out.
Why are micro niche sites successful?
First of all, there is very limited information available on the internet about these micro niches. So, the micro niche websites tend to rank higher on search engines, as compared to general sites. With Google changing its algorithms every other day, micro niche blogs are becoming more popular than ever.
Another reason why micro niche websites are more successful in terms of revenue generation is that, they focus on high-paying keywords which have a high CPC, since most of the income comes from Google Adsense.
How can you build your own micro niche site?
Till now we have discussed the basics of a micro niche website. Now, it is time to help you build one from scratch. You can earn a few thousand dollars easily, if you invest some limited time and follow all the steps properly. Here is the step-by-step guide to building a micro niche website easily:
1. Choose a micro niche
This is the base step of this process, as this determines if the site will become successful. Choosing a micro niche requires some amount of research to understand more about the niche.
i. First of all, select a subject which you think you can write about. If you don’t want to write the articles, you can hire writers to do the writing. However, you should at least be interested in it, because you have to proof-read the articles.
ii. Secondly, look at the keywords related to that topic. Make a list of the search volume, the number of search results and the suggested bid amount for that keyword.
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The search volumes will help you see how many people are searching for the topic you are going to write about.
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But, Why the number of search results? Because, that’s your competition. The lower the competition, the easier it is, to rank on search engines. So, the lower the competition, the better.
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Finally, the suggested bid amount will tell you how profitable it will be. This value is directly proportional to the amount you will earn for every click. The higher, the better. In general, choose a keyword that has a suggested bid of at least $1.5.
The niche which has the lowest competition and the highest search volume should form the base of the website. Finance and health-related micro niches are very profitable usually. You can use tools like Long Tail Pro and Semrush for studying the keywords. This process can be a little time consuming, but it will pay rich dividends in the long run.
2. Buy a domain name and hosting
Once you have finalized the niche you want to work on, get the website up and running with a domain name and hosting. While buying a domain name, check if your targeted keyword features in your domain name. Adding terms like guide, manual, basics, etc, can help your domain to look more credible in the eyes of the users.
In terms of hosting, you can choose any hosting provider. But, make sure that you go with a reliable company, as a bad website experience can deter users from visiting your website again. Slow websites are also less likely to rank, as compared to websites which load faster.
Finally, install WordPress with a good theme on the site and you are good to go.
3. Add informational Content
Micro niche websites are meant to be informational in nature and focus only on one specific topic. Most people get lured into the offers for sponsored posts. This takes their attention away from the niche. Do not publish any articles on this website, which are not directly related to the micro niche.
The site structure
With micro niche sites, the rule for content is to publish a few detailed in-depth articles about the topic supplemented by many smaller articles.
1. Write 3-4 cornerstone articles of around 4000-6000 words which will form the base of your blog.
2. Add another 15-20 smaller articles of 500-1000 words about the topic to support these expert articles.
3. Then, inter-link the articles within the blog wherever required, to guide the reader easily.
These detailed articles will add to the credibility of your micro niche website in the eyes of the major search engines and will help your website become popular very quickly.
What to write about?
Write articles that provide answers to the common questions asked by the people on search engines.
How to write the articles
Target long-tail keywords (longer keywords) within the articles, as they are easier to rank. Install Yoast SEO plugin to help you understand on-page SEO, so that your articles are optimized for the search engines.
4. Promote your website & drive traffic
The website is up and running and the content is in place, what next? The next thing to focus on, is bringing traffic to your website. No matter how good your content is or how aesthetically pleasing your website is, it holds no value if there is no traffic. While you wait for Google to crawl your websites and index your articles, it is time to share the content on social media platforms, which will bring direct traffic to your website. If you choose the right place to share it, your content can even go viral.
Quora is one of the best media for sharing micro niche-related content, as people are constantly looking for answers on the platform. Contributing to Reddit threads and other related forums can also help you get substantial traffic back to your articles.
5. Monetize your website
The last but the most important step, is to start monetizing your website. Apply for Google Adsense and affiliate programs related to your niche, once your website starts getting some decent amount of traffic. Once your micro niche website gets approved, Google will display ads on your website. You can also begin promoting relevant affiliate products on your blog.
I hope this detailed step-by-step guide on how to develop a micro niche site from scratch to earn passive income helped you. Updating these sites frequently is not a requirement, but it is good to update/add content once in a while.
Do you own or plan to start a micro niche website? If so, which micro niche have you chosen. Let us know in the comments below.
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