There are more than two billion people on social media.
There are dozens of social media platforms.
If you’re not using social media to market your website, you are losing out on highly-targeted traffic, and thereby the ability to make bigger profits. That being said, how you strategize your social media outreach will determine the traffic. With that in mind, I have put together 15 tips to help you get targeted traffic from social media platforms.
- Know what to post
- Choose your medium
- Interactive content works better than one way communication.
- Use testimonial videos
- Once you know what to post, you should know when and where to post it
- Repost your content
- You must become an influencer or you should use influencers
- Social Media Bios
- Try to trend your content
It is no secret that you need to come up with engaging content to intrigue your followers and the larger target audience so they check out the links or information and get redirected to your website. The content can be anything from an article to an info-graphic, an image to a video.
Whatever you choose to share must be relevant for your audience
For instance, very few teenagers would want to read a three thousand word post.
Very few professionals will have the time to check out a five minute video.
You need to know how much time your target audience will be willing to give you, what format they would prefer to access and what kind of information they are looking for. Develop the content accordingly.
Find the most effective traffic source in social media and focus on it.
Pinterest is one of the biggest sources of traffics you can have on your website. When you combine YouTube, Google and LinkedIn, it’s still not enough to surpass the traffic that Pinterest can drive. You can focus on this website for a huge kick-start. After maximizing Pinterest, you can now diversify and extend your reach on other social media platforms.
Polls, quizzes, surveys, contests and any kind of Q&A or inviting feedback will open up a channel of communication.
Social media works best when there is a two-way communication and in real time. Twitter and Facebook have become phenomenally popular because of this reason.
Focus on content that will initiate a discussion. Contents that encourage or invite comments, where people have something to say will always score better than just close-ended informative contents. The purpose is not just to share some helpful information but to get the reader to check out the website. Only that will generate traffic for you.
You can definitely encourage people to visit your website if they have seen or watched a video full of positive remarks and feedbacks on your service. It’s the power of advertisement.
When people see or witness a good thing happening because of your website, you will definitely gather enough traffic that you desire to have. All you need to do is interview people and ask them what are the good points and amazing experiences they have encountered upon visiting your website. Record it and bring some funny and uplifting background music to hold the attention of viewers.
There are specific times when people of specific profiles come online and check their timelines.
Students wouldn’t be online when they are supposed to be at school.
Professionals will not check the posts from brands they follow when they are in the midst of their first meeting or the end of day session at work.
Homemakers will rarely be online when they are cooking breakfast, lunch or dinner, doing chores or when they need to get groceries.
Likewise, every social media platform has its periods of peak and off peak activities. Find out when your target audience is live or active and on which social media platform. Share your content when your target audience is online and has the time to check out your posts.
You can post your content at the best possible time after due research and even then your traction could be limited. Rest assured your competitors will also do their homework and post at the same time. Hence, you would have to repost your content.
If you repost frequently then you would just be spamming your audience. Time your reposts smartly and offer something new every time.
Do not just share or re-tweet. Add a new fact or highlight something new from the post as you repost it or share it. This will keep the same post interesting and you can avert being deemed a spammer.
Associate with influencers on specific social media platforms who are followed by many and whose opinions are trusted by many. If these influencers endorse your posts or share your content, then you can be sure of having a windfall gain in traffic.
Some influencers offer their endorsement for a fee. You could try this route. You can also go for organic endorsements. In due time, your social media presence must command the influence to form and shape opinions.
Promote your site by including it in all your social media bios. Just a link and brief description on your bio will do. This is one of the easiest way to promote your site without exerting too much effort. However, this will only be very helpful and effective if you have many subscribers and followers on your social media accounts. Just by posting it on your bio, people might get curious as to what your affiliated link contains. In this way, there’s a higher chance for your site to be visited frequently by your followers and subscribers.
- Use hash tags for easy indexing of contents and also to entice more people to check out the piece.
- Sponsor a post or some content to pop up on timelines of people who don’t follow you.
A trending topic will always have a larger outreach and you would witness a spike in your website traffic. Social media is all about expansive outreach and that is what you must focus on.
Always work on the credibility of your brand
Your social media presence should be impeccably trustworthy. Spamming, sharing poor quality content or generating interest and then failing to satiate the needs of the target audience will erode the trust of the people and that can be hard to regain.
Trusted brands will always have more people willingly checking out the links or contents. Others will be shrugged off by the same people who still follow those handles or profiles.
Humor your content
It’s time to think of something that is definitely unique and can definitely trend your campaign in a humorous way.
People usually look more into things that they find humorous than things that are very informational
If you’re already done with hashtags and trending your topic, you can now create a meme or video that will spark the humor and interest of your subscribers. Use humor in a very sophisticated way where you do not use or involve names of other people, competitors and companies. Earn respect while earning laughs to increase your traffic drastically.
Promotion or an amazing offer is the best way to generate substantial traffic immediately
However, it cannot be misplaced, mistimed or poorly targeted. Do not put forth a discount for those who wouldn’t be in a position to purchase.
Do not come up with an offer that may look great on paper but doesn’t really help in reality. Promote only your bestsellers. Many companies commit this mistake of trying to prop up products that people don’t necessarily want at this time or the offers are not enticing enough. Go all out with your promotions if you want an exponential spike in traffic.
Consider social media automation
Automate daily posts and have auto follow ups for any activity originating from social media such as a redirected user signing up for newsletters or making an enquiry.
Track and Refine Your Social Campaigns
Like in a business, you need to track all the campaigns that are successful and even those that are failures. From low “likes” on videos you posted, to the million shares of your posts have. Everything must be tracked down. With this, you can identify the strengths and weaknesses of each campaign and will let you sort out the good content from the bad to create the proper social media content that every people will take an interest to read or watch.
Tracking is also useful in letting you know which parts should be deleted if not edited to the next social media campaigns you’ll post.
I know this will sound a little funny, but instead of using “clickbaits”, I’d rather suggest that you Use interesting and eye-catching HEADLINES or captions on every content you’re posting. Of course, headlines catch attention. It brings curiosity to the people and gives them an impression that your content is worth-read or not. This will definitely be effective in getting traffic if you posted a related content together with your website’s link.
Mix and match
Finally, combine social media marketing with email marketing, search engine optimization, pay per click advertising and other outreach programs for an optimum impact.
Often, the first communication doesn’t generate traffic or any traction, the second or the third point of contact does and they don’t have to be through the same medium
Recommended Reading: How to sell more with less traffic